Everyone likes to see small, independently owned businesses succeed, especially ones in your neighborhood. It’s not easy for little mom and pop shops like Gadsden Guns to compete with big names and big advertising budgets, so we rely on a very special type of person to help us pay the bills every month. Fortunately for us, our customers and neighbors are exactly that kind of person, and we hope you are, too.
The thing is, there are a lot of people out there who are “all talk.” They say they want to see small businesses do well, but instead of eating at the local, family-owned restaurant, they dine at Applebees or Waffle House. These are the people that complain that a new Wal-Mart is going to put the local places out of business, but can be found standing in line at that same Wal-Mart on opening day. Most of these types of people couldn’t even tell you the names of the local pizza joint, the Ma and Pop gas station, the cute boutique that their neighbor just opened down the street.
Luckily, if you’re reading this blog post, if you got here from our website or newsletter, if you’re a fan of our Facebook page or swing by our store during lunchtime, we know you’re not that kind of person. Our customers are individuals with integrity, consumers that are willing to put their money where their mouth is.
Now, we’re not saying that you should never visit a Bass Pro Shop. In fact, we love Bass Pro Shop! You’re an intelligent consumer and you understand that sometimes, the little guys like Gadsden Guns might not have everything you need, and that’s okay. You can still show your support for small business and help indies like us succeed without ever spending a penny in our store.
It’s all about the advertising budget…(In other words, we don’t have one.) You’re not going to see prime time television commercials with professional actors and models endorsing Gadsden Guns because those things cost thousands, sometimes millions, of dollars that we don’t have. Small businesses like us rely entirely on word of mouth to get our message out there and find new customers. It means everything to us when you tell your friends we’re here, and because of that, we strive to offer you the best prices we can manage, the best service you’ll ever have, and the most value for your time and money.
You’ve probably heard it said that independent businesses offer better service than the big guys…anybody who’s ever gotten to the front of the hour-wait line at a big box store only to be told by a snotty teenager that you’ll have to get in another line, they’re going on break, can tell you that’s true. It’s because the little guys, us included, are trying to earn your respect, your loyalty, and your referrals. Something as simple as you sharing this blog post or forwarding one of our emails to a friend could be the difference between us being in the red or the black this month, and to us, that’s huge.
So, to our friends and customers, our neighbors and fellow business owners, we humbly ask you to share this blog post so that your friends might understand how important they actually are when it comes to our local economies. One or two simple clicks, fifteen seconds of your time, might not seem like much to you, but to us and other privately owned businesses like us, it’s everything.
And to further show our appreciation, we’re offering free gifts and exclusive discounts to the first 250 people who subscribe to our email list. Being a new online business, we can’t express our gratitude enough to our email subscribers, but we’ll try to thank you with deep discounts, surprises, and overt bribery. If you’re one of those awesome individuals who actively supports small business, click here now to sign up for our mailing list.
Once again, thank you for your integrity and support. We’ve been blessed with the greatest supporters anyone could ever hope for, and we humbly ask that you share this post with your friends today. That one little action means more to us than you know.